Candy | Toffifay

If you’ve ever had a Toffifay you know it’s an amazingly engineered cup of deliciousness. For their US social debut we used influencer and social comments to inspire those who haven’t had a Toffifay to see how yummy they actually are.

This IG poll came from my first experience eating a Toffifay. And I gotta say, chocolate side down is the way to go!

We leveraged rave reviews from influencers for our campaign quotes and headlines and brought them into IG stories and posts.

We worked with existing assets and made them feel fresh by looping footage, creating cinemagraphs and boomerangs. We pulled it all together with our influencer quotes raving about Toffifay.

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