A digital and social launch campaign for a new Cox brand of internet service. Targeted to an audience who have never even had a cable cord to cut.
Beyond the hero spots, we made 15 and 6-second preroll videos that hit hard on specific benefits.
For social, we made static posts and 6-second cut downs of our YouTube videos with supers and post copy for extra context.
And last, but not least, our Sizzle video.