An unbranded launch for a new resource for the Hemophilia community. Campaign shot by the über talented Andy Mahr.
We also created a Hemophilia Together patch, a little piece of swag that was symbolic of the tight-knit hemophilia community and something that those living with the rare condition could wear with pride.
Hemophilia a condition that effects mostly men—young men that just want to feel like everyone else. So we created a campaign that spoke to them as if they were just another guy.
Take a look inside. Campaign images shot by the one and only Mark Seliger.
The Hemophilia community is really small. Take a look at our approach find and connect with them.
We created these spots featuring our patients and also did longer versions that dove deeper into their story.