Sometimes eyes can feel so dry, they can feel like they’re made of sand. That’s where Restasis comes in.
The challenge was to make a pharma ad without it looking like one—something fun to watch that communicates lots of information (and a whole lot of legal).
The campaign resonated with consumers and STELARA recorded record sales that year.
A rebranding campaign for a very complex condition that hits patients when they’re already in a vulnerable place.
We created a website, TV, direct mail, brochure, in-office, banners, you name it.