Pyrex

Pyrex new brand campaign

A household name that needed some new life. We reminded consumers that when you see the name Pyrex on something, it’s that nudge forward. A measure of confidence. A green light. You’ve got this no matter if it’s your first or 500th time. Because the proven quality, performance and range of Pyrex is ready for anything. Ready for everything. Ready when you are.

Created brand and product focused posts on a shoe-string budget—leveraging still and stock photography.
The idea was to challenge veterans and first-timers to up their baking and making game.

Product-focused content with a little fun.