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Fully integrated campaign that my partner and I produced, created and sold. Ads aimed at getting people to register to vote at a very unlikely place, their local Taco Bell.
We started with an in-store poster campaign and continued with drive-thru signs, in-store handouts, buttons and interactive elements.
Not that we can take all the credit, but 131 million people voted in 2008, an increase of 5 million from 2004…just sayin’. The campaign was also featured on The One Club Creative Showcase.